Soft Life Beauty, Co
Glow
Nourish
Unwind
Welcome To Soft Life Beauty
Soft Life Beauty Co. is a Black-owned luxury beauty brand in Atlanta offering hydrating lip glosses, whipped body butters, growth oils, silk presses, and professional glam. Led by licensed cosmetologist and esthetician Brittany Lloyd, we help women look polished, feel confident, and embrace a softer lifestyle.
Healthy Hair
Choose us for silk press care
Enjoy our health-first silk presses and restorative hair treatments that protect texture, nourish the scalp, and leave every style soft, shiny, and full of movement.
Silk Press
Bridal Glam
Hair Tratments
Makeup Services
Explore
Get StartedOur Process
We begin with a thoughtful consultation to understand your lifestyle, hair, skin, and beauty goals. Next, we design a health-focused plan, pairing nourishing treatments or products with styles that flatter your features. Every appointment or order ends with simple, personalized aftercare guidance, so your soft-life glow lasts beautifully between visits.
Discover The Heart Behind Soft Life Beauty
Learn how our Black-owned beauty brand turns daily routines into nurturing rituals.
Health-First Beauty
Vegan, cruelty-free formulas that deeply hydrate, strengthen, and protect.
Pro Artist Expertise
Licensed cosmetologist and esthetician crafting polished, camera-ready glam.
Created For Your Lifestyle
Designed for women of color, busy schedules, and effortless confidence.