Origins
Expertise
Lifestyle
Meet Our Founder, Brittany
Soft Life Beauty Co. is led by CEO Brittany Lloyd, a licensed cosmetologist, makeup artist, and esthetician who specializes in healthy hair, radiant glam, and nourishing self-care. As an active member of leading beauty associations, Brittany pairs advanced technique with a calm, organized experience that busy women trust.
With formal training in Business Management and Marketing, she designs every service and product to feel polished, thoughtful, and refreshingly easy.
Soft Luxury, Real Care
Discover a unified beauty experience that nurtures healthy hair, hydrated skin, and effortless everyday confidence.
Healthy Rituals For Your Hair
Signature silk presses and restorative treatments protect textured hair while delivering sleek, shiny results.
Handcrafted, Vegan Self-Care Essentials
Nourishing glosses, body butters, and growth oils hydrate deeply, supporting glowing skin and thriving hair.
Bridal And Special Event Glam
Polished, photo-ready hair and makeup for diverse skin tones, creating calm, beautiful moments on important days.
How Soft Life Began
Soft Life Beauty Co. grew out of our desire to help women feel consistently cared for, not only on special occasions. Drawing on deep experience in hairstyling and makeup, we created a space where healthy hair, hydrated skin, and flattering glam come together to support confidence with every appointment and every product used.
Our Vision For You
We envision a soft life where busy women, especially women of color, enjoy beauty that feels nourishing, not demanding. Every silk press, bridal trial, gloss, and body butter is designed to slip easily into your routine, protect your hair and skin, and create calm, polished moments that remind you to slow down and prioritize your own glow.